Advertising

General information

Dictionary of advertising terminology
I want to work in Advertising
Overview of job roles by the UK’s official graduate careers website
Getting into AdvertisingSo You Want to Work In Advertising?
Becoming an Advertising Account Executive
Global Advertising Careers

Job descriptions and activities

Advertising account executive
Advertising account planner
Advertising art director
Advertising copywriter

Organisations and Regulations

Advertising Standards Authority
Institute of Practitioners in Advertising
World Advertising Research Centre
Committee of Advertising Practice
Cinema Advertising Council
Ofcom
World Federation of Advertisers
Committee of Advertising Practice

Publications

Campaign
The Drum (regional)

Top Agencies

AMV BBDO
McCann Erickson
M&C Saatchi
Bartle Bogle Hegarty
JWT

4Talent Resources

INSPIRATIONS: ADVERTISING: Audio: 4Creative, The Viral Factory and Honda’s Cog.

MONKEY BUSINESS: Breadth of style is what gives you the edge in the world of advertisement production, according to Street Monkey’s chief editor Dermot Faloon.

CLOSE TO THE EDGE: This agency understands how to create “online advertising for brands.”

SPREAD IT AROUND: Germ, the Oscars of the viral media world, is back, and it’s as contagious as ever. Craig Grannell chats to this year’s winners about their entries.

MAVERICK: Virals are big bucks. Lucy Friar, producer and production mananger at viral advertising agency Maverick, reveals why brands are splashing out on their online campaigns.

BEN WHEATLEY: Video: You may not have heard of Ben Wheatley but you will have certainly watched his virals. So how did he go about getting maximum exposure for his work? Watch and listen…

Video: Top Adverts

Guinness

Cadbury’s

Apple

Hovis

Milk Tray

Budweiser

Main image by Montrasio International. Some rights reserved.